It is a good day to be an intellectual property attorney. As I do most of my IP work for smaller firms and mid sized businesses. I am familiar with the occasional cease and desist letter from a larger entity that is somehow threatened by the upstart. I know that this is because the larger business has to actively police its own service and trademarks, but I have often wanted to send back a letter like this small brewery did. Technically, Starbuck’s got what it wanted, but I think we all see who the real winners are in this one.